From an early age, Raymond showed clear traits to be his own man running his own business. It was somewhat destined that a major recession in 1988 drove him to seek greener pastures in Singapore. With a quick loan from his relatives, his journey into entrepreneurship began.

Years into his entrepreneurship, and knowing the value of good branding, Raymond decided to embrace the brand name LUZ to spearhead his venture into LED lighting. Catchy and crisp, he believes the LUZ brand is poised to conquer new frontiers in the region through good and consistent branding endeavours. Adopting an innovative approach to constantly find new solutions, LUZ will be a proud Singapore brand one day,

Raymond is the Managing Director and Chief Brand Officer for the fast growing brand.